The alarm went off bright and early at 6am, and by 8am we were on the road which was partly due to our friends @jasper_harley_doodledoo arriving early so with coffee in hand, dogs in the back, and a 3 hour 40 minute journey ahead of us (plus the inevitable pit stops for our pups🐶). The feeling when I woke up , getting ready for the day was a feeling of excitement (and a little nervous energy too) because this wasn’t just any dog show… it was the final All About Dogs Show of the year at Norfolk Showground. And not only that — Fluffy’s Fab World had the honour of being official brand ambassadors!
Honestly, I still pinch myself every time I say that.
Thankfully my husband was behind the wheel — the true hero of the day — because long drives like this can be very draining on me. Knowing he was happy to take us all the way down and back in one day made me feel incredibly grateful to him and honestly he just reminded of how much of a good attentive and wonderful husband he is even after 20 years together.
Brand Ambassador Magic ✨
Meet in order fellow ambassadors @little_nellie_2019 , @iamwoodythecockapoo and @buzz_the_pug
When we arrived, the atmosphere hit me straight away — dogs of every size, wagging tails everywhere, people chatting, laughter ringing out. There’s nothing like the feeling of it all.
We headed straight to the brand ambassador meet-up due to arriving midday, which was such a joy. Meeting a couple of the other ambassadors in person, sharing stories, and getting photos together made me feel part of something really special. A big thank you to the ambassadors that included us in photos and chats.
We also stopped by several of the brand gazebos and discovered some amazing items (my wish list definitely grew that day 🛍️). We almost bought a dog bed but we left it for another day but did spend some powket money on delicious treats.
We couldn’t resist a treat stop at Drip Drop BakeStop. Their deal of 5 cookies for £5 was too good to pass up. We picked up some for my daughter at home (who was looking after Fluffy), one for our lovely elderly neighbour, and of course one each for us. Perfect end-of-show snacks 🍪.
We also stopped for a couple photo props inside the different brands stalls, I mean just look how cute.
Fluffy, Bean & Autumn are brand ambassadors for PINK PUP so of course had to stop off to say hi and be given a pup cup that the girls refused so the boys stepped up and as hard as it must have been for them lapped up all the yummy whipped cream. Code FFW10 for a cheeky discount at Pink Pups.
Goody Paws Meet Up
One of the biggest highlights was catching up with some of our Goody Paws ambassadors. It’s always so heartwarming to see the community in action — online friendships becoming real-life smiles and cuddles. Goody Paws definitely have the best group of ambassadors!!
Autumn’s Star Moment 🎤
Autumn, our little social butterfly, was in her element. She even had her own mini interview with Hollie Blue! Hollie also chatted with me about our instagram page and website Fluffy’s Fab World, and I couldn’t have been prouder all the while shaking from speaking in front of so many people talking about my passion. I loved watching Autumn sitting so sweetly next to her. Check out the photo of the two of them together wow what a moment. Hollies Instagram handle is @hollieblueofficialpage_
Of course, in true puppy fashion, Autumn also had her cheeky moment — making a mini escape at the PetCode photo booth just as we tried to get a picture with her boyfriend Harley. Luckily, she didn’t get far, not even two feet and honestly it gave us all a laugh. The pictures are not the best but under the circumstances it was the best we could do. A very kind man saw us struggling and took some pictures for us which you will see below. I never got to say thank you to this man as Autumn decided to run and then I had people upon us asking questions. When I turned round he was gone. I can only hope that he knows how grateful I am.
We travelled down with our good friends Jasper and Harley @jasper_harley_doodledoo and managed to squeeze into the famous giant deck chair for the ultimate group shot. That photo is definitely going in the memory box, also can we just take a moment to really appreciate getting a photo of 4 distracted dogs looking more or less the same direction.
I mean… just look at this squad! 🐾 How adorable are they all together? Honestly, I’d love to know — what would you rate this photo out of 10? Now picture the chaos going on around us: people walking in every direction, dogs running about, distractions everywhere… and somehow we managed to get all the pups on the giant chair AND looking at the camera at the same time. A minor miracle, but totally worth it 😂.
Now for a Special Memory 💛
One of the most touching parts of the day was meeting a sweet little girl who absolutely adores dogs but isn’t able to have one at home. Her parents still support her love by bringing her to the show, and they surprised her with the cutest dog teddy she named “Mr Fluffels.” We captured a photo of her hands holding Mr Fluffels with our girls (keeping her identity private, of course). It melted my heart — a reminder of how much joy dogs (and dog shows!) bring, even beyond the dogs themselves.
How the Girls Did on the day🐾
- Fluffy: Our queen stayed home this time. At 14, long car rides and hot days just aren’t fair, and she enjoyed a peaceful day with my daughter sunbathing and enjoying the quiet.
- Bean: I admit I was nervous for her — big events can be overwhelming. But once again she amazed me. She walked by my side, checked in with me for reassurance, and showed just how much trust she has in me. I was so proud.
- Autumn: She shined, as always. She greeted every human and dog with love, soaked up the attention, and had the time of her life. She’s truly our little love bug.
By late afternoon, the heat was creeping up and I could see Autumn, with her dark coat, starting to feel it. We decided it was best to head home, crank up the air conditioning, and let the girls rest. Sometimes leaving while everyone’s still happy is the best choice.
Tips for Visiting the All About Dogs Show 🌟
🧊 Keeping Your Dog Cool:
- Pack cooling mats and plenty of water.
- Bring a travel bowl and offer water often.
- Rest in shaded spots or the car with AC.
- Avoid hot pavements — grass is kinder to paws.
- Know when to say, “today isn’t the day” — sometimes leaving your dog at home is the kindest choice.
🐕 Setting Your Dog Up for Success:
- Be calm and confident — your energy guides your dog.
- Keep visits short and enjoyable.
- Reward calm behaviour, use reassurance, and give breaks from stimulation.
- Don’t force interactions — let your dog choose when to say hello.
ℹ️ Helpful Info About the Show:
- Plenty of free field parking right by the showground.
- A wide mix of stalls — shopping, food, charities, and dog brands galore.
- Shaded areas with water fountains spread out around the showground.
- Competitions and demos in the rings — agility, obedience, and more.
- Dog-friendly atmosphere where socialising comes naturally.
Final Thoughts ✨
From the long drives to the muddy paws, from Fluffy’s visits to the shows close to home, then quiet days at home on the far away shows and to Autumn’s interviews and Bean’s bravery — every moment has meant something to us.
As we drove home with five tired but happy dogs in the back, I couldn’t help but smile. The day had been filled with laughter, wagging tails, proud moments, and new friendships.
Bean and Autumn were shattered and feel straight asleep in the nice cool air-conditioned car until our first stop.
Being part of theAll About Dogs Show this year has been such an honour, to stay up to date on their shows and latest new head over to their Instagram page @allaboutdogsshow and check out their website www.allaboutdogsshow.co.uk
Thank you to All About Dogs Show & organisers for inviting us, to the brands and ambassadors who made it special, and to every dog lover we met along the way. Here’s to many more shows, more memories, and more poodles in every direction 🐩💛.
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